The Pina Colada song - Have you forgotten what your purpose is? Me and my old lady have fallen into the same old dull routine Remember The Pina Colada Song? I was tired of my lady, we'd been together too long Like a worn-out recording, of a favourite song Have you forgotten why it is you went into business to start with? Please don’t say - I wanted to work with food for a living Please say - I wanted to help people, to give great service, to meet people of different cultural backgrounds and to communicate with others and learn their different stories. I wanted to make a difference, to have flexibility in my work week, a good work life balance and job satisfaction. I wanted to offer customers something they couldn’t get elsewhere. To build relationships. Yes, you wanted to make money, and maybe in your business you can do quite well. But if your customer’s don’t feel they can rely on you, have similar values, and feel good about their purchase, then this will reflect in your ...