Satisfy My Soul - The Importance of Satisfying Customer's Needs They say ‘a chef is only as good as his last cook’. Let me tell you a story that highlights the importance of this and shows us why listening to your customers is so important. My wife and I like to go out for a late breakfast occasionally. Now we could find a place locally that would be adequate, but who ever went out to have an adequate meal? Locally we've had both good and bad experiences. Though we used to enjoy one cafe close by that has a good view, they recently changed chef's and with that change their quality of produce and flavour changed also. At our last breakfast there, the mushrooms were tasteless, and the eggs dry and grey. So we drive 45 minutes away to a location where we know we'll be treated well and have a good meal. Even though this location is more expensive and quite a drive, and just recently increased their costs, we still prefer to eat there. When we walk in, no matter what...